Hi, I’m Erin! I am a user-centric marketer and designer with over 7 years experience in B2B and B2C ranging from industry leaders and startups. I am good at capturing and increasing user engagement. I have a curious nature and like to continuously learn.
Not Your Typical Problem Solver

I took an unconventional path to arrive in UX, which gives me a unique perspective when it comes to solving problems.

As a marketer, I focus on audience needs and goals. I look for ways to leverage their existing habits and behaviors when creating a marketing strategy and content. Putting the customer first means they have a positive experience that makes them want to return.

Having worked in B2B and B2C at both startups and Fortune 100 companies, I understand the business needs at different stages of a company. In organizations of any size, I adhere to the lean methodology of working hard and learning fast to constantly improve products and campaigns.

I know getting things done sometimes means going beyond your defined role and doing whatever it takes. In some cases, that means learning how to code; in others, it means knowing when to delegate. Even more importantly, it means open communication and collaborating cross-functionally to drive success.

I aim to create simple, delightful solutions to complex problems.

My experience focuses on emerging technology, especially IOT, big data, machine learning and artificial intelligence.

When not working, I can be found sewing, painting, boxing, biking, hiking, snowboarding, reading or researching how to move to Italy.

UX Design


Check out some of my work!


A program customized to suit your needs. I help with individual projects or build and execute an entire strategy.
User Research
Usability Testing
Analytics and Measurement
Website and CRM
Social Media
Marketing Automation
Content Marketing
Email Marketing
Sticky Notes

Meet Erin

Find out more about the person who can take your business to the next level.
Erin OBannon
Erin OBannon

Analytical. Flexible. Energetic. Collaborative


How can I help you with your project?
Boston, MA
E-mail: erinkobannon@gmail.com Phone: 617-38-ERIN0