My passion is designing elegant customer experiences.
Utilizing my background in marketing, I help companies design products that anticipate user needs and actions to make interactions effortless. I am focused on designing elegant solutions that fit seamlessly into users’ lives.
In order to create a more positive world, I believe designs and technology should be inclusive and accessible.
I work at the intersection of user goals, business needs and technological constraints to help improve products at any stage. I work with clients on user research, product and content strategy, prototyping, user testing and design.
I get to the bottom of user needs, goals and pain points. I can conduct interviews, field observations, surveys and data analysis.
UX Strategy
Based on research, I make recommendations for ways to best meet user's needs and increase engagement, retention and conversions.
Content Strategy
With a background in marketing, I know how and when to message your users and visitors. I put together a content plan for owned, earned and paid channels.
Information Architecture
A product isn't useable if people can't find what they're looking for. I make sense of your features and content (which improves website SEO in the process) to make it easy to navigate.
Usability Testing
I find the places where users are getting stuck or frustrated to identify places where we can improve user experience and achieve business goals.
Prototyping
Better products require continuous improvement. To identify the best solutions in less time with fewer costs, I create prototypes to put to the test.
