SERVICES
Three ways to work together.
Sometimes you need one decision sharpened. Sometimes you need the way your team makes decisions to change. I work with product and design leaders in three ways, from a focused sprint to ongoing fractional strategy support. Every engagement is senior, practical, and tied to decisions your team actually needs to make.
01
Fractional Experience Strategy
Ongoing strategic support for product and design teams that need customer insight closer to the roadmap.
I work alongside your product and design leaders to connect research, customer signals, and business priorities to the decisions your team makes every week — shaping roadmap conversations, turning research into strategic recommendations, preparing leaders for executive reviews, or helping the team decide what not to build. Best for scaling teams with strong execution that need more senior experience strategy than they can support in-house.
Typical outcomes
- A clearer experience strategy tied to business goals
- Research that informs decisions instead of gathering dust
- Leaders who can explain the business value of customer understanding
- Roadmap conversations grounded in evidence, not momentum
02
Insight-to-Strategy Sprint
A focused engagement to de-risk one important product decision.
We start with a specific question — a launch, a redesign, a retention problem, a strategic bet, or a roadmap decision with too much uncertainty around it. Then we turn the available customer evidence into a defensible recommendation your team can act on. Best when you don’t need ongoing support yet, but one decision needs clearer thinking before the team commits.
Typical outcomes
- A sharper strategic question
- A clear read on the customer signals that matter
- An opportunity map or decision brief
- A recommendation leadership can stand behind
03
Design Leadership Coaching
Support for design leaders who need to operate with more strategic influence.
For solo design leaders, design managers, and senior ICs being asked to do more than deliver screens. The work focuses on how they frame problems, use research, influence product direction, and communicate design’s business value. It can stand alone, but it’s often most useful alongside fractional strategy work — the goal isn’t to make better decisions once, it’s to help the team keep making them.
Typical outcomes
- Design leaders who shape product conversations earlier
- A clear read on the customer signals that matter
- Better executive communication
- More confident strategic calls
Bring one product decision you’re trying to make.
In 30 minutes we’ll pressure-test the question, the signals, and the tradeoffs in front of you.